Simply explained, Social Media are web sites that allow people, groups, and businesses to interact and engage. Key examples are http://www.facebook.com/, http://www.twitter.com/, and http://www.linkedin.com/. With these sites you create an account, login, post information about your self, group or business, find and connect with friends and associates, as well as share information. There is obviously much more to this but these are the very basics. People are sharing all kinds of information, photos, videos and links on virtually every imaginable topic.
Many business people I know have thoroughly embraced social media and found it to be very beneficial for their business. Many more are still wondering whether it applies to their business at all.
Once the domain of the younger set with Facebook, Myspace, and Friendster the demographics of people engaged in social media is getting older and older by the day. Social Media sites Facebook and Twitter are now prevalent in many aspects of our lives.
How are businesses using Social Media today?
Businesses from big companies like United Airlines, Kraft Foods, and IBM down to tiny mom and pops are successfully using social media to accomplish many business goals.
These include:
- Increase brand awareness for your company
- Drive improved customer relationships and better corporate reputation
- Gain a better understanding of emerging issues and trends
- Enhance product development and improvement efforts
- Generate increased sales and incremental revenue
Here is a good video that explains how to go about it.
Dos and don'ts of using Social Media can be found here Social Media for Business - Who's Doing it Well & How, Social Media for Business: The Dos; Don’ts of Sharing, Social Media Will Change Your Business or 500 CEOs Aggressively Use Social Media for Business.
Want to discuss? Call or email me, Peter Conway 212-997-5200 ext 433 pconway@netatwork.com
No comments:
Post a Comment